isi for LinkedIn,
Jung von Matt x Diversity Academy

Agency: Jung von Matt CREATORS
Creative Direction: Robert Andersen
Art Direction: Christian Schumann
Technical Direction: Moritz August, Christoph Brennecke
Motion Design: Jasmin Singh
(And many more!)

My role: Concept and Copy

Nobody needs LinkedIn. Well, really. Nevertheless, we are all there. Really all of us?Unfortunately not: LinkedIn is not available in plain language. But that excludes people. Around 14 million people in Germany. Says translator Anne Leichtfuß. These people can't read well. Or they have a different native language. That is unfair. LinkedIn is also important for all careers, although nobody likes it! We have built a translator. It's called isi. It translates LinkedIn into simple language. So that everyone can be there. Because that's fair. What is equality? When everyone can be there. But nobody has to be there. Everyone can choose for themselves! Even LinkedIn.

isi is a browser extension. It works in Google Chrome. isi uses artificial intelligence.
It was published by Jung von Matt CREATORS and the Diversity Academy.
You can download it here.

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