Photo Boo,
Jung von Matt CREATORS
Agency: Jung von Matt CREATORS
Creative Direction: Robert Andersen
Technical Direction: Moritz August, Christoph Brennecke
Art Direction: Chris Schumann
Motion: Jasmin Singh
(And many more!)
My role: Concept & Copy
For Halloween 2023, the JvM CREATORS wanted to do two things: first, have some non-customer-related fun with AI (so-called “AI Drops”), and second, solve one of Halloween's most annoying problems: people not dressing up!
As much as we can understand that not everyone loves wigs, fake blood, and color-stained clothes, dressing up is what makes Halloween, Halloween. With AI, however, all this annoying hassle belongs to the past.
Photo Boo was a face-swapping, mind-blowing, image-generating tool, that turned everyone into a Halloween monster of their liking. With over 40k generated images, many shared and spread on LinkedIn and Instagram, we managed to spread the spirit of Halloween digitally within just a few days. Dare to watch the case film?