Agency: Jung von Matt CREATORS
Creative Direction: Robert Andersen
Art Direction: Christian Schumann, Vera Sergeew-Arndt
Motion Artist: Jasmin Singh
Technical Direction: Moritz August
Project Management: Anjuli Kaltenborn
(And many more!)
My role: Concept and Copy
#KANT300,
Freunde Kants und Königsbergs e. V.
In April 2024, we celebrated Immanuel Kant’s 300th birthday by bringing him into the digital age as @manumanukant, a Gen Z influencer on Instagram.
Created for the “Friends of Kant and Königsberg,” this AI-powered persona reimagined Kant as a modern thinker—speaking Gen Z slang, rocking streetwear, and sharing his philosophy in a relatable way. We trained a custom ChatGPT on his writings, used AI to face-map his likeness, and gave him a voice synthesized by TikTok influencer Ole Liebl.
With interactive features like a teleprompter filter promoting peace, we made Kant’s timeless ideas fresh and accessible for today’s audience. You can read more about the campaign on lbbonline.com.
