Ultima Ratio Creativitatis,
Jung von Matt Academy

Director Academy: Chris Fotheringham
Art Direction: Xenia Brahm
(And many more!)

Dorjee Llamo Gerhard & my role: Concept & Copy

In September 2024, the creative advertising school JvM Academy celebrated 10 years of creativity. But what about the next 10? Or the 100 after that? When everything else is uncertain, what’s the one thing we can’t afford to lose?

Creativity. It’s the heart of what makes us human. And at Jung von Matt Academy, we made sure it stands the test of time – with something a little unconventional. We didn’t just throw a party—we collected DNA from 80 alumni across a decade of Academy classes. Each sample, a piece of creative legacy, is safeguarded at our Hamburg headquarters.

Commemorated by a plaque that reads Ultima Ratio Creativitatis — Creativity’s Last Resort.

“Ten years ago, voice control and the Amazon Echo were the most influential technologies. Today it is GenAI. With each new Academy student, the methodology evolves to not only reach people, but to touch them. The most important resource for this is people and their creativity. It's almost silly that this realization requires a monument. Or just genius.”

– Robert Andersen, Managing Creative Director at Jung von Matt CREATORS

“The JvM Academy has stood for the next generation of creative talent for a decade. But in times of increasing uncertainty, it was no longer just about promoting creative ideas, but preserving them for eternity.“