Together with my copywriting partner Johannes Riesop, I adapted the Tinder campaign “It Started With A Swipe” by Mischief@NoFixedAddressInc for the German market.

The different OOH motifs were first rolled out in autumn 2023 and further through all of 2024 across Germany.

You can check out the American campaign here: https://mischiefusa.com/work/it-starts-with-a-swipe.