Waterdrop produces sugar-free microdrinks that promote sustainable water consumption while drastically reducing plastic waste.

With the “No More Sugarplastic” campaign, launched globally on May 7, 2023, we took a bold stance against the environmental impact of sugary drinks in single-use plastic bottles. At its core is a 35-second TVC that addressed the urgent need to reduce plastic pollution, underscoring Waterdrop’s commitment to cutting 98% of plastic and CO2 emissions compared to traditional bottled beverages.

The campaign was translated into four languages and optimized for multiple video formats, spanning TV, radio, social media, online ads, and outdoor displays. You can read more about the campaign on Ads of the World.