I was invited to write an article on behalf of my generation for AdAge’s “Gen Z Voices” and decided to write about that one sentence we have all heard at least once in our careers:

”Nice idea, but I remember it’s been done before 1975 in Canada.”
Or something like that.

In my article, I try to explain why we as creatives in the advertising industry need to let go of this mindset. You can read the article here (Paywall).