Hyundai Motor’s “Trained in Vegas” campaign introduced the IONIQ 5 Robotaxi, showcasing its skills in the lively streets of Las Vegas.

By setting our campaign in this famously unpredictable city, we highlighted how the Robotaxi continuously learns and adapts to unique traffic situations, proving that if it can handle Vegas, it’s ready for anywhere. We featured classic Vegas scenes—an Elvis impersonator on a scooter, and alien on a skateboard—to emphasize the Robotaxi’s ability to navigate the unexpected with ease.

By using humor instead of complex technical jargon, we made autonomous driving tech more relatable and approachable.

The campaign was published in South Korea and the United States in February 2024. It is an Integrated and OOH Outdoor media campaign containing 4 media assets. You can read more about the campaign on Ads of the World.